視頻號做起來第一步必須要吃透它的推薦邏輯，不然你拍再多的內(nèi)容也很難有流量，一旦摸透了規(guī)則，作品就很容易的起亮直接起飛。視頻號其實就兩套推薦邏輯，一套是社交推薦，一套是算法推薦，如果只抓住其中一個，也很難做起來。我們先說社交推薦，它靠，就是微信本身的熟人關(guān)系鏈。
　　The first step in creating a video account is to thoroughly understand its recommendation logic, otherwise no matter how much content you shoot, it will be difficult to gain traffic. Once you understand the rules, your work will easily light up and take off. Video accounts actually have two sets of recommendation logic, one is social recommendation and the other is algorithm recommendation. If you only focus on one of them, it will be difficult to implement. Let's first talk about social recommendation, which relies on WeChat's own network of acquaintances.
　　你發(fā)了條視頻，平臺第一波先推給你的微信好友，還有你的朋友圈的人，如果他們愿意給你點贊評論，看完以后系統(tǒng)就會推給這些好友的好友，只要數(shù)據(jù)不錯，就會一層層的往外傳播，形成社交裂變。
　　You posted a video, and the platform first pushed it to your WeChat friends and people in your social circle. If they are willing to give you likes and comments, the system will push it to these friends' friends after watching it. As long as the data is good, it will spread layer by layer, forming social fission.
　　微信這一點很聰明，大家在熟人面前都不會發(fā)太 low 太隨便的作品，所以就相當于幫平臺直接過濾了一遍低質(zhì)的內(nèi)容，對于我們普通人喜好來說，發(fā)完視頻一定要自己先完整的看完，把完工率做起來，然后主動發(fā)到朋友圈，家族群，好友群，還有粉絲群！
　　WeChat is very smart about this. People don't post low-quality or casual works in front of acquaintances, so it's like filtering low-quality content directly for the platform. For ordinary people like us, after posting a video, we must first read it in its entirety, start with the completion rate, and then actively post it to our friends' circle, family group, friend group, and fan group!
　　前期的時候千萬別不好意思讓熟人幫你點點贊，留留言，因為有私域有人脈的人在視頻號起步是非常輕松的，但光靠熟人也不夠，內(nèi)容不行，照樣走不遠。我們看第二套算法，推薦系統(tǒng)會自動分析你的視頻，你的標題，你的文案，你的關(guān)鍵詞還有你的畫面和主題。
　　In the early stages, don't be embarrassed to ask acquaintances to give you likes and leave messages, because people with private domains and connections can easily start a video account, but relying solely on acquaintances is not enough. Content is not enough, and you still can't go far. Let's look at the second algorithm. The recommendation system will automatically analyze your video, your title, your copy, your keywords, as well as your visuals and themes.
　　給你打上內(nèi)容標簽，同時也會根據(jù)你的年齡興趣和行為給你打上用戶標簽。
　　We will label you with content tags and also label you with user tags based on your age, interests, and behavior.
　　最后把你的視頻推給標簽匹配對你內(nèi)容感興趣的人，所以你會發(fā)現(xiàn)你最后漲的粉絲大多是跟你的年齡喜好和圈子都比較相像的人，那那平臺怎么判斷？要不要給你更多流量呢？就看下面幾個數(shù)據(jù)完播率，點贊，評論，轉(zhuǎn)發(fā)和收藏數(shù)據(jù)越好，說明越受歡迎，就會給你推進更大的流量池。
　　Finally, push your video to tag matches with people who are interested in your content, so you will find that most of the fans you gain in the end are people who have similar age preferences and circles to you. So how does the platform judge? Should I give you more traffic? Just look at the completion rate of the following data. The better the likes, comments, shares, and favorites data, the more popular it is, which will drive you to a larger traffic pool.

　　想要用好這套算法，你一定要記住以下幾點，第一內(nèi)容一定要有用有趣，一定讓人能看得下去。第二，視頻的結(jié)尾多引導大家留言互動，第31定要多維護評論區(qū)粉絲群第四，多去爆款視頻，下面認真的評論，也是很好的曝光機會。
　　To make good use of this algorithm, you must remember the following points. The first point is that the content must be useful and interesting, and it must be able to be read by people. Secondly, the end of the video should encourage everyone to leave comments and interact. Thirdly, it is important to maintain a fan base in the comment section. Fourthly, it is important to watch popular videos and leave serious comments below, which can also provide a great opportunity for exposure.
　　之前很多人突然爆火，就是靠一條高互動的評論出圈，直接帶火，自己賬號漲粉也非常的快，今天我用最直白最通俗的話把視頻號兩套推薦邏輯給你講透，如果你身邊也有人在做自媒體在做視頻號，可以把這條轉(zhuǎn)發(fā)給他，絕對比在外面花大價錢。
　　Previously, many people suddenly became popular by relying on a highly interactive comment to gain popularity, and their accounts quickly gained followers. Today, I will explain the two sets of recommendation logic for video accounts in the simplest and most straightforward terms. If someone around you is also doing self media or video accounts, you can forward this post to them, which is definitely more expensive than spending a lot of money outside.
　　覺得還實用，關(guān)注我每天學點有用的視頻號的小技巧。
　　I think it's practical. Follow me every day to learn some useful tips from video accounts.